Howden asked Adience to migrate a long-running partner satisfaction program to a more efficient and impactful approach, while preserving continuity of insight.
Howden was looking for a more efficient and impactful approach to its partner satisfaction program, without losing the continuity of insight built through a long-running monitor.
The business needed a partner that could balance continuity with meaningful improvement. A wide range of options were considered, including evolving the incumbent monitor, in-housing with survey tools, engaging research agencies at varying scales, and exploring software-led and consultancy-led approaches.
Adience was selected for its ability to meet all these requirements in one. By embedding efficiencies within the research process, the agency improved both scale and cost-effectiveness, while retaining a strong consultancy lens to ensure outputs were commercially relevant.
As Howden provided the research sample directly, Adience was able to deliver the program efficiently and cost-effectively, without compromising quality.
“Switching a long-running satisfaction monitor is always a concern because you don’t want to lose continuity of the data. We didn’t need to worry. Adience managed the transition seamlessly while improving both efficiency and usability. The insights now arrive faster and are far easier for our teams across the business to engage with.”
