Connectivity is crucial for every company, from SMBs to enterprises. The rapid pace of tech-led transformation presents wide-ranging opportunities for businesses in the telecommunications industry that stay at the cutting edge.
But with such a varied competitive landscape in the telecoms industry – not to mention disruptors in adjacent sectors – it’s tough to keep ahead of that curve. Conduct telecoms market research that’s tailored for B2B to stay connected and inform your next moves.
We’ve helped everyone from the biggest B2B tech giants to the smallest start-ups find their competitive advantage, then improve their selling process and marketing efforts. We do things differently.
No more ‘black box’ market research. After all, it’s hard to achieve your aims when a research company over-promises, then hides away until their report is under-delivered (and probably overdue too).
No more research panel respondents claiming to be B2B decision-makers either. We use a large network of genuine B2B contacts to get insights you can base big business decisions on.
B2B market research and strategy projects are our only focus. So from private cellular networks to the Internet of Things (IoT), we get your business.
Our telecommunications industry market research and consultancy expertise includes:
We help telecoms companies:
Create (and use…) segmentation and buyer persona models
02Optimize brand positioning and messaging
03Explore buyers’ decision-making processes in-depth
04Benchmark and track perceptions and performance
05Test new technology and service ideas e.g. 5G, IoT
06Develop telecoms-focused thought leadership content
We’re really good at helping companies grow. Our telecoms market research has three guiding principles:
Immerse. Fully.
The telecommunications sector is complex. After well over a decade of primary and secondary B2B market research, we know.
So at the start of every project, we speak to as many of your internal stakeholders and review as many documents as we can, to become experts in your way of doing things.
Analyze buyers’ decisions.
It’s much easier to sell when you can see behind the scenes. Telecom buying dynamics work in many ways, so our consultants and market researchers reveal how your different clients make decisions.
Are they flexible, or following a rigid framework? And who are they – junior staff, or senior execs? Then we’ll show what that decision process looks like, step by step.
Read emotions.
It’s also easier to sell when you can read buyers’ minds. Fixed and mobile connectivity solutions are critical to companies’ success, so buyers’ decisions really matter – but that doesn’t mean decisions are purely rational.
For example, employees’ brand perceptions can influence whether a company purchases reliable telecoms services for its teams. Our smart tools find the emotions driving telecoms buying decisions.
We support your business and research objectives by finding accurate answers to your questions. Innovation in the telecommunications industry is driving growth, but only brands that identify the right potential solutions for their target audience will enjoy a higher market share. Our telecommunications market research and recommendations can help you differentiate and grow.
We use a wide range of research methodologies and smart tools for telecommunications companies. We do quantitative and qualitative primary research, as well as secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.
We live and breathe B2B research to help our clients make informed decisions. We don’t do consumer behavior research at all – we leave that to the traditional B2C market research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.
Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.
Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.