Last updated: June 2020
Adience LLC is an independent market research agency incorporated in Delaware, USA. In New York State, we operate and do business as Adience B2B.
We operate https://www.adience.com. This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of this website.
At Adience, we are committed to protecting the privacy of our clients and the privacy of research respondents. We want to provide a safe and secure service where we deal with your personal information (this means information that identifies you personally such as your name, photo, contact details, or data that can be linked with such information in order to identify you).
We collect and process your information in the following ways:
We collect IP addresses of users of our websites and we may also store your browser’s environment variables (this is freely available when you browse the web and contains information like your operating system, the device you are on, the browser version and so on). This information is kept for security reasons to allow us to block fraudulent members of the public, but also to help improve your user experience when you visit our sites, for example serving up different web pages if you’re on a mobile vs. a tablet vs. a laptop.
There will be occasions where our clients request that we contact their databases. In this instance you will have opted in to receiving emails from, and sharing your data with, third parties. This information may contain behavior which our client may have collected on you e.g. number of store visits, a loyalty band / tier, or an internal value pertaining to the segment you are in. Upon completion of a survey we may append some of this information to the answers you have provided, in order to help our client to better understand their customer database, and to help us analyse the data more efficiently. Data will always be presented to our client in an anonymized, aggregated, format and, unless the reward for completing a survey required it or you opted in to do so, your participation in the research will never be shared.
There may also be instances where we have lawfully received your data from a sample supplier that has lawfully collected your details and has the right to sell this on. In these instances, we would be contacting you as an unknown third party, but the basis for processing is as per the above, only we would be provided with far less information on you, for example just a name and email address.
We have our own retention policy for all types of personal data used throughout Adience. We will only keep data for as long as reasonably necessary. For example, we hold our client order information for 90 days following the end of a contract unless a contract with our client specifies we must hold it for longer.
We share your personal information with trusted third parties where we have retained them to provide services that you or our clients have requested, such as recruitment for qualitative work, face-to-face interviews, or other services we are unable to provide in-house. While Adience strives to carry out all functions internally, there are instances where this simply isn’t feasible. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.
We share your personal information with third parties who perform functions on our behalf and who also provide services to us, such as professional advisors, IT consultants carrying out testing and development work on our business technology systems, research and mailing houses and function co-ordinators. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.
As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or merges with us your personal information will be disclosed to such entity. Also, if any bankruptcy or reorganisation proceeding is brought by or against us, all such information will be considered an asset of ours and as such it is possible they will be sold or transferred to third parties.
If you do not provide the personal information necessary, or withdraw your consent for the processing of your personal information, where this information is necessary for us to provide services to you, we will not be able to provide these services to you.
We don’t perform any automated decision making concerning clients, survey respondents or website users.
By law, you have a number of rights when it comes to your personal information. Further information and advice about your rights can be obtained from the data protection regulator in your country. However, in summary your rights are:
We usually act on requests and provide information free of charge, but may charge a reasonable fee to cover our administrative costs of providing the information for:
Alternatively, we may be entitled to refuse to act on the request.
Please consider your request responsibly before submitting it. We’ll respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know.
If you have any enquires you can contact us at email@example.com or by writing to us at:
Attn. Data Protection Team
67 West Street,