Businesses will always need professional services. But their service expectations will continue to evolve.
No matter their field, experts must be alert to how businesses’ needs and priorities are changing. Otherwise, they risk falling behind while more agile service providers capitalize. Tailored personal services market research delivers the insights you need to differentiate and grow.
We’ve helped everyone from global consultancies to individual experts better understand their target market and optimize their growth strategies.
We’re not one of those ‘jack of all trades, master of none’ research agencies. All our work goes into global B2B market research and consultancy.
We’re a consultancy delivering answers, then helping your business use them. We work with you, as an extension of your team.
And we’re super flexible, delivering bespoke work tailored to your business objectives – no two professional services market research projects are the same.
Our professional services industry market research expertise includes:
We help professional service firms:
We’re really good at helping companies grow. Our professional services market research has three guiding principles:
Rally internal engagement.
Different stakeholders in your businesses often have competing objectives. We know. That’s why, for every project, we spend hours speaking to stakeholders, getting their support and buy-in.
And that way, after the analysis stage, we’ll know how to deliver change management recommendations they accept… Ones that are actionable and relevant for your business.
Analyze buyers’ decision-making.
It’s much easier to sell when you can see behind the scenes. Professional service buying dynamics work in many ways, so our research reveals how your clients in your key market segment make decisions.
Are they flexible, or following a rigid framework? And who are they – senior staff or junior project managers? Then we’ll show what that decision process looks like, step by step.
Look beyond HiPPOs.
Building on this, many professional services market research projects over-emphasize the ‘Highest-Paid Person’s Opinion’ like CEOs. But that’s often missing the main decision-maker.
Often, HiPPOs are approvers – their direct reports are far more influential in the purchase decision. Our market research speaks to the people who really matter. So you can too.
We support your business and research objectives by finding accurate answers to your questions. Innovation in professional services drives growth, but only brands that identify the right potential solutions for their target audience will enjoy a higher market share. If you conduct market research that’s customized to your objectives, our recommendations can help you differentiate and grow.
We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor our research services to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.
We live and breathe B2B research to help our clients make informed decisions. We don’t do any B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.
Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our services have you covered – whether you want product development research, customer satisfaction research, or anything else.
Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.