The Adience blog

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Price sensitivity analysis measures how B2B customers respond todifferent price points and establishes acceptable pricing ranges. Organizations apply thisresearch to pinpoint optim…

Key takeaways: Marketing to B2C and B2B clients requires adapting to fundamentally distinct business models and buyer mindsets. Business-to-Consumer (B2C) marketing is directed at individual cons…

Why the rules of engagement are changing fast B2B buyers are losing patience. Nearly a third say vendors waste their time with repetitive questions, irrelevant decks, and “discovery theatre” …

Takeaway: Why slowing down delivers deeper, more actionable B2B research The tortoise and the hare In business today, research can feel like a race. Deadlines loom, budgets are tight, and decisio…

Key Takeaways: The most effective brand tracking is the kind that gets used. When B2B organizations focus on the right measures (and revisit them regularly) it becomes easier to see what’s shi…

The different ways of doing brand strategy research in B2B, collecting valuable data and insights from your customers and prospects.