No matter if your focus is scheduling and dispatch, mobile workforce apps, or predictive maintenance, you're probably already innovating. But so are your competitors.
Stay ahead of the curve with field service software market research. Find out what other companies in your space are prioritizing. Get valuable insights into what your target market is really looking for – perhaps before they know it themselves…
We’ve helped everyone from the biggest tech enterprises to the smallest start-ups find their competitive advantage, then improve their selling process and marketing efforts.
Tired of market research with old, outdated processes? We’re not set in our ways – we slot into your systems, we don’t wedge you into ours.
We do things differently. No more ‘black box’ market research. It’s hard to achieve your aims when research companies over-promise, then hide away until their underwhelming report is (over)due.
B2B market research and strategy projects are our only focus. So from pioneering AI home services to zero-carbon tech solutions and everything in between, we get your business.
We’re a consultancy delivering answers, then helping your business use them. We work with you, as an extension of your team. And we’re super flexible, delivering bespoke work tailored to your business objectives – no two market research projects are the same.
That’s why brands like Angi, MyPup, U.S. Lumber, SBP, Namara, and Quickleaf trust us.
Our field services software market research and consultancy expertise includes:
Field service management and automation.
Scheduling, dispatch, and workflow tools that keep technicians and back-office teams aligned.
Home services and local trades software.
Platforms serving plumbers, electricians, HVAC technicians, and other local trades businesses.
IoT and predictive maintenance platforms.
Connected sensors and analytics that flag equipment issues before they cause downtime.
Customer self-service and booking tools.
Portals and apps that let customers schedule, track, and manage service requests themselves.
Mobile workforce and technician apps.
Apps that put job details, customer history, and real-time updates directly into technicians’ hands.
Financial and business reporting software.
Invoicing, job costing, and performance reporting built for field service operations.
Digital service contract management.
Tools for managing warranties, SLAs, and recurring service agreements.
Business and trade directories.
Marketplaces and directories that connect field service providers with the customers looking for them.
Communications equipment.
Radio, mobile, and other hardware that keeps field teams connected while they’re on the job.
We help B2B field service software companies
Create (and use…) segmentation and buyer persona models
02Conduct competitor analysis to optimize brand positioning and messaging
03Explore buyers’ decision-making processes in-depth
04Benchmark and track perceptions and performance
05Develop and test new product ideas
06Create compelling thought leadership content
We help B2B companies grow. Our field service software market research has three guiding principles:
Rally internal engagement.
Different stakeholders in your businesses often have competing objectives. We know. That’s why, for every project, we spend hours speaking to stakeholders, getting their support and buy-in.
And that way, after the analysis stage, we’ll know how to deliver change management recommendations they accept… Ones that are actionable and relevant for your business.
Analyze buyers’ decisions.
Home services software & tech buying dynamics work in many ways, so our research reveals how business customers in your key market segment make decisions.
Are they flexible, or following a rigid framework? And who are they – junior staff or senior execs? Then we’ll show what that decision process looks like, step by step.
Win hearts and minds.
It’s easier to sell home services software and technology when you can read buyers’ minds. Their decisions are not always 100% rational.
Many buyers stay with the same provider because they like their dedicated client services team, for example. We use smart tools and techniques to analyze the emotions that drive decisions within your target customers.
We support home services software businesses with their research objectives by finding accurate answers to their questions. Let’s say your residential service software serves the B2B2C sector. Your innovative mobile app is driving growth, but it may not last.
Only those that continue to identify the right solutions for their target audience and stay ahead of the competition can be a successful residential service business. Our B2B market research and recommendations can help you differentiate and grow.
We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, plus secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost.
For example – say you need to change your field service software costing approach. We can test different pricing models used to inform B2B pricing strategy. Then we use consultancy techniques to turn insights into action and change for your brand.
Market-sizing reports tell you how big the field service management market is and where it’s forecast to grow. They don’t tell you how your buyers make decisions, what messaging lands with them, or why they choose one provider over another. That’s where Adience comes in – we go beyond market sizing to primary research with your actual buyers and prospects.
The best market research methods depend on your objective, but a common approach combines qualitative interviews with technicians, dispatchers, and ops decision-makers, to understand day-to-day pain points, with quantitative surveys of a wider buyer base to validate and size those findings.
Field service software buyers range from single-location home services businesses to national multi-site enterprises. The same platform can serve HVAC technicians, telecom engineers, and utility crews with very different workflows. We design projects around your specific buyer segments, never a generic audience.
With established players covering much of the core scheduling-and-dispatch use case, differentiation increasingly comes from specific verticals, integrations, or buyer experience rather than the core feature set. Our research identifies where the gaps in mainstream platforms are, then tests whether they matter enough to your target buyers to build your positioning around.
Field service software succeeds or fails based on whether technicians actually use it day-to-day, not just whether operations leaders approve the purchase. Our research covers both the decision-makers and the end users who’ll live in the tool, so our recommendations don’t just account for the sale, but the adoption risk too.