The Adience blog

We explore the implications of using AI in B2B market research and share best practices for how to use the technology responsibly.

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Market research and strategy are most effective when designed together, with research framed around the commercial decisions it is meant to inform. Organizations that treat insight…

We explore how to do agile market research in B2B and the types of projects that are often well suited to this methodology.

We explore how to build a competitive intelligence framework for B2B companies and share best practices for the market research.

The Adience guide to overcoming challenges with B2B customer satisfaction research and how to do the project effectively.

The Adience guide to how predictive research works in B2B markets with use cases for projects and techniques that support data-driven decisions.

Learn how to measure brand value with B2B market research through customer perception tracking and competitor benchmarking.

Learn how to conduct effective B2B customer research to understand your clients better, improve products, and drive growth.