The oil and gas industry is transforming, presenting both challenges and opportunities throughout the supply chain.
A unique, complex mix of factors will influence which companies seize these opportunities. With the energy transition, decarbonization, geopolitical uncertainty, regulatory changes, and technological innovation – to name just a few – there’s plenty of ground to cover. This is no time for guesswork. The stakes are too high. Inform your business and marketing strategies with B2B oil and gas market research tailored to your company’s objectives.
We’ve helped upstream, midstream, and downstream operators better understand their target buyers’ requirements – then tailor marketing and sales strategies accordingly. We work direct with gas production companies, energy sectors and international energy agencies; conducting primary research that monitors major trends on traditional fuels and oils, and explores the behavior of petroleum exporting countries.
We understand what you really need to know and don’t waste time on the rest. So we don’t do 150-page data dump reports that you’ll never read or use. We create engaging, story-led presentations that get to the point and actually answer your questions.
Then we work with you to make sure the research keeps on delivering. From workshops to getting key stakeholders on-side, we’ll help you act on the insights.
Our oil and gas sector primary market research and consultancy expertise includes:
We help oil and gas companies:
We’re really good at helping companies grow. Our oil and gas market research has three guiding principles:
Immerse. Fully.
We know that the oil and gas industry is incredibly complex. To provide you with useful and accurate market research insights, we’ll need to live and breathe your world.
So at the start of every project, we speak to as many of your internal stakeholders and review as many documents as we can, to become experts in your way of doing things.
Find the ‘job-to-be-done’.
Traditional market research is too often sprawling and vague. It’s hard to make real decisions with rubbish data (even if it’s slipped into lots of fancy-looking slides).
We use the Jobs-to-be-Done (JTBD) framework to get way more accurate insights. Hone your value proposition; refine your messaging; complete the buyer’s journey.
Look beyond HiPPOs.
Many market research projects over-emphasize the ‘Highest-Paid Person’s Opinion’ e.g. people in the C-Suite at your customers’ companies. But doing that tends to overlook the real decision-maker making the call on your services.
Often, the HiPPOs are just approvers – their direct reports are far more influential in the buying decision. Using a large network of genuine B2B contacts (not research panel respondents), our researchers speak to the people who really matter. So you can too.
We support your business and research objectives by finding accurate answers to your questions. Innovation in both fossil fuels and renewable energy sources can keep driving growth in oil and gas markets, but only by identifying the right strategy for your target audience. Our global oil and gas market research can help you differentiate and grow.
We use a wide range of research methodologies and smart tools to get insights into oil and gas markets. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives. Then we use consultancy techniques to turn insights into action and real change for your brand.
We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.
Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.
Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.