No matter if your expertise is in AI or another fast-moving tech sector, you’re already innovating. But so are your competitors.
Stay ahead of the curve with technology market research. Find out what other tech companies in your space are prioritizing. Get valuable insights into market trends to know what your buyers are really looking for – perhaps before they truly know themselves.
In the technology market, continuously monitoring emerging trends, competitor strategies, and shifts in the competitive landscape is the key to succeeding. By conducting thorough market analysis and dissecting industry reports, tech companies can identify emerging opportunities, adapt to changing market dynamics, and develop informed business decisions that ultimately drive growth.
We’ve helped everyone from the biggest tech enterprises to the smallest start-ups find their competitive advantage, then improve their selling process and marketing efforts.
How? Not with 150-page data-dump market research reports offering little actionable insight.
Tired of market research with old, outdated processes? We’re not set in our ways – we slot into your systems, we don’t wedge you into ours.
B2B market research and strategy projects are our only focus. So from pioneering AI services to zero-carbon tech solutions and everything in between, we get the tech industry, and weget your business.
We’re a consultancy delivering answers, then helping your business use them. We work with you, as an extension of your team. And we’re super flexible, delivering bespoke work tailored to your business objectives – no two market research projects are the same.
From curating focus groups to immersing our teams within the industry trends facing your target audiences, we’ll be at the forefront of your competitive strategy.
Embracing market research enables you to navigate the complexities of the tech sector with confidence. By gaining a deep understanding of consumer habits and industry trends, tech businesses can make more informed decisions. In turn this helps you deliver customer-centric solutions, and secure a lasting competitive advantage in a rising market landscape.
That’s why brands like Appfire, Amplitude, Brother, Envoy, HP Enterprise, and UKG trust us.
Our tech market research and consultancy expertise includes – but is not limited to:
We help emerging tech companies navigate the competitive landscape:
We’re really good at helping companies grow by steering their marketing strategies through comprehensive understanding of the market landscape. Our tech market research services have three guiding principles:
Immerse. Fully.
Tech solutions and routes to market are often complex. To make the research useful, we need to fully understand your business and market dynamics.
After all, you can’t suggest changes to a strategy if you don’t know the original one. At the start of every project, we spend lots of time getting to know what makes you tick.
Analyze buyers’ decisions.
It’s much easier to sell when you can see behind the scenes. Tech buying dynamics operate in many ways, and our research highlights how customer preferences drive these decisions.
Are they flexible, or following a rigid framework? And who are they – junior staff, or senior execs? Then we’ll show what that decision process looks like, step by step.
Look beyond HiPPOs.
Many tech market research projects over-emphasize the ‘Highest-Paid Person’s Opinion’ like CIOs, CTOs or CEOs. But that’s often missing the critical decision-maker.
Often, HiPPOs are approvers – their direct reports are far more influential in the purchase decision for tech solutions. Whenever we’re conducting market research, we only speak to the people who really matter. So you can too.
We support your business and research objectives by finding accurate answers to your questions. Innovation in tech is driving growth, but only brands that identify the right potential solutions for their target audience will enjoy a higher market share. Our tailored market research and recommendations can help you differentiate and grow.
We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research covering industry reports, databases, and other sources. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.
We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.
Anyone working in B2B industries, from niche startups to global technology companies and everyone in between. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.
Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.