We’re Adience – not your typical B2B market research agency. Get answers you can trust, from partners you actually like working with.

Traditional B2B market research is boring-to-boring, cookie-cutter, and stale.

The whole process is super transactional and passive, and most agencies are a black box: they run meet-and-greets with their A-listers then vanish for months while their juniors do the heavy lifting.

It’s all wrapped into a data-dump presentation with a few token graphs: hardly the “actionable” insights you were promised. Plus it’s really inflexible. Working with most market research partners is like swimming against the tide. Their way or the highway.

Adience is different. We’re a B2B market research consultancy that powerhouse B2B brands like ABB, Google, Maersk, Mastercard, Uber Freight, and UKG love, because:


We’re about flexibility, not friction.

Flexible thinking; flexible processes. You’ll find us super easy to work with. Every project is as bespoke as you are.


We work with you, not for you.

We’re an extension of your team, and we care as much as you do. We’ll challenge your thinking, be totally transparent about what’s possible, and invite you to get hands-on.


We give you answers, not data.

Smarter design, smarter analysis, and smarter activation. We give you research you can base billion-dollar decisions on.

Who we work with

Our UK and US-based team has worked on hundreds of projects with some of the world’s biggest B2B brands.

Our research findings have helped launch new brands, navigate acquisitions, hone their growth and go-to-market strategy, plus pretty much anything else you can imagine. We specialise in B2B – so we know your industry and buyers inside out. Complex and niche markets are our playground, especially:

“True B2B experts. They’ve seen it all before, so know exactly how to solve whatever problem we come to them with. I’d highly recommend them for any B2B project you have in mind. Our clients frequently quote the output as best in class.”

Will Adler, Insight & Carrier Management Executive

“I’m hugely impressed by their understanding of complex B2B businesses such as ours. Their professionalism, flexibility and collaborative approach make working together very easy.”

Annika Jeppesen, Head of Insights

“I’m always impressed by the high quality of Adience’s work. They really understand our business and are thoughtful about their approach, and that comes through in their outputs. And they’re great to work with – they tailor their approach to meet our needs and are always willing to quickly act on our requests.”

Global Head of Insights, Nilfisk

“Worked really closely with us to design a project that fits our needs, and then demonstrated a really good understanding of our industry, delivering a presentation that told a clear story and was full of lots of fascinating insights.”

Ariela Becker, UX Manager

“I cannot think of anything that I would tell Adience to improve, I just think that they hit the mark in every way throughout this project. I highly recommend them.”

Robin Miller, Associate Director

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How we do it


Flexibility not friction

Too often, partners’ market research services are non-negotiable. They’re set in their ways and churn out hard-coded, standardized projects. Their processes; their preferences.

Adience is different.

We slot into your ways of working and view each new project with fresh eyes.

Our senior team brings many years of global B2B market research experience to the table – but it’s your table, not ours.

And you won’t find our experts pitching for the project, then disappearing; what you see is what you get.

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With you not for you

Traditional B2B market research agencies like to make big promises at the start of the project… Then close off their communication channels while you wait for the results.

We’re an open book.

You’re very welcome to be as involved in the research and analysis as you like.

Think of us as a consultancy, an extension of your team. We’re really supportive and just as invested as you in the project outcomes.

Plus, we’re happy to use your collaboration and comms tools – Slack, Teams, Asana, Notion, OneDrive, all of it.

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Answers not data

Practically every B2B market research company promises “actionable” data. Precious few deliver it. Most will send over a 150-page report with little genuine insight.

That’s not our style.

We’ll actually answer your questions – with a clear, engaging, story-led presentation.

When the successful research project is done, we’ll help you use it – workshops, stakeholder engagement, you name it.

We hire smart consultants, not just number crunchers – because market research is about people, not just data

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Got questions?

Let’s talk


What does Adience specialize in?

We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.

Who is Adience for?

Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.

Which countries does Adience cover?

Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.