Faced with cost pressures and resourcing challenges, it’s vital that non-profit organizations find the most efficient ways to fundraise, grow awareness, and prove impact. If you conduct market research, it supports these missions in several ways..
Discovering the right questions to ask, interviewing your target audience, and analyzing data produces insights that will optimize your strategy. Tailored recommendations and support with change management are also crucial for the best outcomes.
We’ve got a large network of genuine, senior, B2B decision-maker contacts, not research panel respondents claiming to be. That means the people you’ll hear from reflect your specific target audience – whether that’s donors, volunteers, policymakers, or another.
We’re not one of those ‘jack of all trades, master of none’ research agencies. All our work goes into global B2B market research and consultancy. Others care about being the biggest, but we only care about being the best in B2B.
That means no more pitches from the A-team, then over to their juniors still learning the ropes. What you see is what you get with our senior team, who all have many years of B2B research experience.
That’s why non-profit organizations such as the National Trust, National Council for Mental Wellbeing, IATA, and Craft Bakers Association trust us.
Our not-for-profit sector market research and consultancy expertise includes:
Our non-profit market research has three guiding principles:
Rally internal engagement.
The not-for-profit sector is complicated. We know – we’ve been working with organizations like yours for years. That’s why, for every project, we spend hours speaking to your internal stakeholders to get their support and buy-in.
Find the ‘job-to-be-done’.
Often, non-profit market research is too vague. It’s hard to make real decisions with bad data (even if it’s embedded in hundreds of impressive-looking slides).
We use the Jobs-to-be-Done (JTBD) framework to get more accurate answers. Hone your value proposition; refine your messaging; complete the buyer’s journey.
Win hearts and minds.
It’s easier to engage with your target audience when you can read their minds. Decisions such as making a major donation are often partly rational, partly emotional.
We use smart tools and techniques to analyze not only the key decision-making criteria, but the emotions that drive decisions too.
We support nonprofit organizations and your research objectives by finding accurate answers to your questions. Our nonprofit market research and recommendations can help you differentiate and make a bigger impact.
We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right research methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and drive real change for your brand.
We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.
Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, tech market research or anything else.
We cover both the UK and US. Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.