We use a variety of best-in-class research methods and tools to help business-to-business (B2B) brands with their global sales and marketing strategy.

Market Segmentation
  • Buyer personas
  • Sizing
  • Market structure
Brand Development
  • Brand positioning
  • Logo and strapline testing
  • Marcomms optimization
  • Messaging frameworks
  • Brand architecture
Buying Process
  • Customer journey maps
  • Maps of decision-making unit
  • Drivers of supplier choice
  • Channel optimization
  • Win-loss analysis
Perception Tracking
  • Customer satisfaction
  • Brand equity
  • NPS
Product Development
  • Generating ideas
  • Optimizing pricing
  • Testing ideas
  • Go-to-market strategy
  • Market forecasts
Thought Leadership
  • Content strategy
  • Content creation

The Adience team has extensive experience of conducting these projects for B2B brands, whether SMBs or global enterprises, in a variety of sectors.

Our B2B Tools and Techniques

For every project, we combine our extensive experience with suite of B2B tools and techniques that allow us to unlock key insights and make clear recommendations.


Research methodologies

  • Quantitative techniques
  • Qualitative techniques
  • Ethnography
  • Social media listening
  • Secondary research

Smart tools

  • Projective questions
  • Data science and stats
  • Normative benchmarks
  • A/B testing

Consultancy techniques

  • Creative visualization
  • Narrative storytelling
  • Change management
  • Implementation workshops

Flexible process

  • ‘Modular’ service
  • Constant collaboration

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67 West Street
Suite 401
Brooklyn, NY 11222



Hamilton House,
Mabledon Pl,
London, WC1H 9BB

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