The Adience blog

Trends, news and insights about B2B market research and strategy

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A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

How to do competitive intelligence research in B2B

How to

September 14, 2023

How to do competitive intelligence research in B2B

We explore the types of intel available about your competitors, plus how to collect and analyze it efficiently.

How to do product concept testing in B2B

How to

September 1, 2023

How to do product concept testing in B2B

We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.

How to do brand research in B2B markets – with best practices

How to

August 7, 2023

How to do brand research in B2B markets – with best practices

The different ways of doing brand research in B2B - plus how it informs your strategic decision-making and growth ambitions.

A guide to CHAID: a decision tree algorithm for data analysis

How to

July 11, 2023

A guide to CHAID: a decision tree algorithm for data analysis

An explanation of the CHAID predictive modeling tool in B2B market research including use cases, benefits, and best practices.

What is a target market? Identifying your audience and ideal customer profile in B2B

Insights

June 19, 2023

What is a target market? Identifying your audience and ideal customer profile in B2B

All you need to know about researching your target market and ideal customer profile in B2B, including our best practices.

Understanding the differences: primary vs secondary research

Insights

May 31, 2023

Understanding the differences: primary vs secondary research

Only primary research gives you exclusive data, but secondary research insights can also help solve your business challenges.

Why is market research important in B2B? Exploring the benefits

Insights

May 11, 2023

Why is market research important in B2B? Exploring the benefits

B2B market research helps you acquire new customers and better satisfy current ones. We explore the benefits by project type.

New report on the future of ITSM

Insights

May 10, 2023

New report on the future of ITSM

Adience recently had the good fortune to partner with Appfire and Cprime on a report that looks at the future of IT Service Management (ITSM).

How to conduct buyer persona research in B2B – with examples

How to

April 18, 2023

How to conduct buyer persona research in B2B – with examples

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to do sampling in market research, with best practices for B2B

How to

March 24, 2023

How to do sampling in market research, with best practices for B2B

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

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