The Adience blog

Trends, news and insights about B2B market research and strategy

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How B2B market research can influence your ESG strategy

How to

June 4, 2024

How B2B market research can influence your ESG strategy

The Adience guide to how B2B market research can inform and help shape a comprehensive ESG strategy in several ways.

How to optimize your B2B ecommerce strategy using market research

How to

April 23, 2024

How to optimize your B2B ecommerce strategy using market research

We explore the range of B2B ecommerce models and how market research can inform your launch or optimize a current strategy.

How to optimize your B2B sales cycle using market research

How to

April 1, 2024

How to optimize your B2B sales cycle using market research

The Adience guide to getting market research insights that help improve your performance throughout the B2B sales cycle.

How to do in-depth B2B market intelligence research: our guide

How to

March 7, 2024

How to do in-depth B2B market intelligence research: our guide

We explore the different definitions of market intelligence, how it supports your business goals, and how to use it in B2B.

How to do in-depth interviews in B2B market research projects

How to

February 15, 2024

How to do in-depth interviews in B2B market research projects

The Adience guide to using in-depth interviews in B2B market research. We explain the benefits and share best practices.

How to use B2B buyer personas in a targeted marketing strategy

How to

January 25, 2024

How to use B2B buyer personas in a targeted marketing strategy

We explain what B2B buyer personas are, why they matter, and how to use them as part of your targeted marketing strategy.

How to improve the B2B customer experience with market research

How to

January 10, 2024

How to improve the B2B customer experience with market research

We explore the link between customer experience and commercial success in B2B, plus how to get insights to improve your CX.

Market segmentation research in B2B – informing targeted marketing

Insights

December 13, 2023

Market segmentation research in B2B – informing targeted marketing

We explain the benefits of a B2B market segmentation, the different types and data sources, plus how to do the primary research.

6 things to consider when hiring a market research agency

Insights

November 22, 2023

6 things to consider when hiring a market research agency

We explore key evaluation criteria for finding a research partner capable of delivering outstanding answers to your business questions.

How to do sequential monadic testing in B2B market research

How to

November 1, 2023

How to do sequential monadic testing in B2B market research

Our guide to sequential monadic testing – when used correctly, an insightful research method to get customer feedback on multiple concepts.

Understanding the B2B buyer’s journey

Insights

October 6, 2023

Understanding the B2B buyer’s journey

B2B buyer journey mapping explores how customers and prospects make purchases – plus how your brand can perform better at each stage in the process.

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