The Adience blog

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

Panels are useful for consumer research but a much-discussed topic in B2B research. We reveal why and explain how to recruit genuine B2B decision-makers.

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.

Our guide to quantitative vs qualitative research plus the pros and cons of each approach. We also share our best practices for both methods in B2B research.

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

An overview of sales and marketing-led growth models in B2B, plus the different ways research informs how you grow your business.

Why having the right name matters in B2B, how research informs naming decisions, plus Adience’s best practices.