The Adience blog

We explore the implications of using AI in B2B market research and share best practices for how to use the technology responsibly.

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Market research and strategy are most effective when designed together, with research framed around the commercial decisions it is meant to inform. Organizations that treat insight…

Key takeaways: Concept testing research is a market research discipline that evaluates new products, services, or propositions with a target audience before commercial launch. In B2B markets, whe…

Key takeaways: Price sensitivity analysis measures how B2B customers respond todifferent price points and establishes acceptable pricing ranges. Organizations apply thisresearch to pinpoint optim…

Key takeaways: Marketing to B2C and B2B clients requires adapting to fundamentally distinct business models and buyer mindsets. Business-to-Consumer (B2C) marketing is directed at individual cons…

Why the rules of engagement are changing fast B2B buyers are losing patience. Nearly a third say vendors waste their time with repetitive questions, irrelevant decks, and “discovery theatre” …