The Adience blog

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

Panels are useful for consumer research but a much-discussed topic in B2B research. We reveal why and explain how to recruit genuine B2B decision-makers.

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.

Our guide to quantitative vs qualitative research plus the pros and cons of each approach. We also share our best practices for both methods in B2B research.