The Adience blog

Trends, news and insights about B2B market research and strategy

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The Problem With B2B Research Panels: Understanding the Limitations and Challenges

Insights

February 2, 2023

The Problem With B2B Research Panels: Understanding the Limitations and Challenges

Panels are useful for consumer research but a much-discussed topic in B2B research. We reveal why and explain how to recruit genuine B2B decision-makers.

The Importance of Ad Testing in B2B Markets

How to

January 23, 2023

The Importance of Ad Testing in B2B Markets

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Conducting Commercial Due Diligence in B2B Markets

How to

January 5, 2023

Conducting Commercial Due Diligence in B2B Markets

Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.

Quantitative vs qualitative research: what’s the difference?

Insights

December 17, 2022

Quantitative vs qualitative research: what’s the difference?

Our guide to quantitative vs qualitative research plus the pros and cons of each approach. We also share our best practices for both methods in B2B research.

A guide to Customer Effort Score (CES) in B2B research

How to

November 29, 2022

A guide to Customer Effort Score (CES) in B2B research

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B and how to take it into account when doing B2B research

How to

November 11, 2022

Why age matters in B2B and how to take it into account when doing B2B research

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

B2B growth models and the role of research

Insights

October 21, 2022

B2B growth models and the role of research

An overview of sales and marketing-led growth models in B2B, plus the different ways research informs how you grow your business.

How to do B2B brand or product naming research

How to

October 7, 2022

How to do B2B brand or product naming research

Why having the right name matters in B2B, how research informs naming decisions, plus Adience’s best practices.

How to use research to inform your B2B go-to-market strategy

How to

September 23, 2022

How to use research to inform your B2B go-to-market strategy

The Adience guide on how to do go-to-market strategy research in B2B. Evaluate your planned approach to launching and growing your offering - including how to shape your sales and marketing communications.

How to do employee satisfaction research

How to

September 9, 2022

How to do employee satisfaction research

Why it’s beneficial to run employee satisfaction research, the different ways to do it, and Adience’s best practices.

How to run workshops virtually

How to

August 18, 2022

How to run workshops virtually

Many workshops are now run virtually. Our guide reveals how to run effective virtual workshops in B2B research and how to make sure they’re just as impactful as offline ones.

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