We conduct a wide range of research methodologies globally:
Crucially, we are
methodology neutral:
We tailor the project to your needs and pick the methodologies that are right for the business objective, rather than just pushing a methodology because we specialize in it or can do it more cost effectively
Everyone in the team is trained in each methodology. We don’t have a ‘quant team’ and a ‘qual team’. That means that you don’t get passed between different teams and have to keep explaining your business to them
We couple these methodologies with smart tools that help us to unlock key insights:
Projective question techniques
‘In the moment’ data capture
Data science and statistics
Normative benchmarks
A/B testing
On top of that, we use consultancy techniques to bring insights to life and to turn insights into action:
Creative visualization
Narrative storytelling
Change management techniques
Implementation workshops