We conduct a wide range of research methods globally, including different types of quantitative and qualitative research:
Crucially, we are
We tailor the project to your needs and pick the research methodology that is right for the business objective, rather than just pushing primary data collection methods because we specialize in them or can do them more cost effectively.
Everyone in the team is trained in mixed methods research. We don’t have a ‘quant team’ and a ‘qual team’. That means that you don’t get passed between different research method teams and have to keep explaining your business to them.
We couple these data collection methods with smart tools that help us to unlock key insights:
Projective question techniques
‘In the moment’ data capture
Data science and statistics
On top of our mixed methods approach, we use consultancy techniques to bring insights to life and turn insights into action:
Change management techniques