How much a project costs

Guideline price: £15,000–£25,000.

Best for: A single market, one audience group, and a clear, narrow question you need answered fast.

Suitable for:

• Single market, single audience group
• Quantitative research, or a light quantitative + qualitative mix
• Client-supplied contact sample

Guideline price: £18,000–£35,000.

Best for: one or two markets in greater depth, or a need to segment the audience rather than treat it as one group.

Suitable for:

• One to two markets, or multiple audience segments within the same buying group
• Quantitative research with qualitative follow-up, or multi-audience quant
• Adience-recruited sample if your own contacts aren’t sufficient

Guideline price: £35,000–£80,000.

Best for: multi-market research, more complex audiences (e.g. multiple stakeholders in the buying group), or projects feeding into a major strategic decision.

Suitable for:

• Multi-market and/or multi-audience design (e.g. several stakeholders across the buying committee)
• More complex or harder-to-reach audiences (e.g. senior decision-makers, regulated or specialist sectors)
• The option to combine research methodologies

Guideline price: £80,000+.

Best for: large-scale, ongoing, or highly complex programs (e.g. multi-method, multi-audience or multi-phase projects).

Suitable for:

• Custom-built methodology and reporting cadence, scoped to a specific strategic decision
• Large-scale, ongoing, or multi-phase programs
• Specialist, low-incidence, or hard-to-reach audiences across multiple markets and languages
• Board-ready deliverables (e.g. workshops or an activation plan)