Transport and logistics market research

The global logistics market is a hard nut to crack. It’s an increasingly competitive landscape across the supply chain, from freight transportation to last mile logistics – not to mention the impact of new transportation modes. Your buyers are spoilt for choice.

So what can you do? Freight and logistics market research helps you differentiate, optimize, and grow. To make yourself the clear choice, and leave your competitors lagging behind.

Why Adience?

Because we have truckloads of experience in market research for the logistics industry.

We’ve helped tons of transport and logistics companies deliver services their audience really wants. We’ve got a large network of genuine logistics decision-maker contacts, not research panel respondents claiming to be.

And we don’t do 150-page data dumps filled with generalizations about the logistics industry. We create engaging, story-led presentations that get to the point and actually answer your questions.

Then we work with you to ensure the research isn’t just done, but keeps on delivering. From workshops to getting key stakeholders on-side, we’ll help you activate it.

That’s why brands like Maersk and Uber Freight trust us.

We’re really good at helping B2B brands grow. Our logistics industry research has three guiding principles:


Immerse. Fully.

The logistics industry is incredibly complex. After a decade of logistics market research work, we know.

So at the start of every project, we speak to as many of your internal stakeholders and review as many documents as we can, to become experts in your way of doing things.


Analyze buyers’ decision-making.

It’s much easier to sell when you can see behind the scenes. Logistics industry buying dynamics work in many ways, so our research reveals how your different clients make decisions.

Are they flexible, or following a rigid framework? And who are they – junior staff, or senior execs? Then we’ll show what that decision process looks like, step by step.


Read emotions.

It’s also easier to sell when you can read buyers’ minds. Logistics services are critical to shippers’ success, so buyers’ decisions really matter – but that doesn’t mean decisions are purely rational.

Many shippers stay with the same vendor because their account manager relationship is so strong, for example. Our smart tools find the emotions driving buying decisions in the logistics sector.

Got questions?

Let’s talk


How does Adience help transport and logistics companies?

We support your business and research objectives by finding accurate answers to your questions. There are lots of opportunities, thanks to the continued rise of the e-commerce industry, and so on. But it’s a competitive landscape across the supply chain, with third-party logistics providers old and new developing better solutions. Our logistics market research can help you differentiate and grow.

Which methodologies does Adience use for B2B logistics market research?

We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.

What does Adience specialize in?

We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.

Who is Adience for?

Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.

Which countries does Adience cover?

Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.