We help logistics companies better understand their target audience’s needs, attitudes, and challenges.
We are not just researchers, we are also strategists and consultants. That means we make clear recommendations about what research findings mean, and how our clients should act on them.
We have a lot of experience in the transportation and logistics industry.
Our expertise includes
(but is not limited to):
We help transportation and logistics companies to:
Create and implement market segmentation or buyer persona models
02Optimize their brand positioning and messaging
03Explore the decision-making process in-depth, including understand which decision-makers play which roles
04Benchmark and track perceptions of the company’s brand and performance
05Develop and test new product ideas, including optimizing pricing
06Create compelling thought leadership reports
Over the last decade, the team behind Adience has helped several logistics providers to better understand their target audience. This experience has allowed us to develop an approach to conducting research in the logistics industry that has three guiding principles.
Immersion is essential.
The logistics industry is incredibly complex. At the beginning of every project, we spend a significant amount of time immersing ourselves in our clients’ businesses. We review as many documents as we can, and speak to as many internal stakeholders as we can, in order to become experts in our clients’ businesses.
Unlock emotions.
Logistics services are critical to the success of any shipper, but that doesn’t mean that purchasing decisions are purely rational. Emotions still play a role in buying decisions in the logistics industry. For example, many shippers have worked with the same vendor for years because of their Account Manager relationship. When conducting research in the transportation and logistics sector, we use a variety of methodologies to identify the emotions underlying purchase decisions.
Identify the decision-making dynamics.
Companies buy logistics services in different ways. In some companies, decisions are made by junior employees. In other companies, senior executives make the decision. In some companies, decision-makers operate within very rigid frameworks. Elsewhere, decisions are more fluid and autonomous. Research projects need to explore the context in which a purchasing decision is made before exploring what that decision looks like.