B2B industrial market research

Standing still doesn’t work in fast-paced B2B industries, otherwise your business gets left behind.

Whether you’re in manufacturing or pharmaceuticals, automotive or aerospace, both established players and newcomers are disrupting the market and its supply chains. Industrial market research keeps your business ahead of the game. Get the insights you need to inform industrial market strategies, raise awareness for your business, build long-term relationships, and help your sales team sell more goods and services.

Why Adience?

Because we have loads of experience designing industrial market research projects for brands like yours.

We’ve helped business after business better understand buyers’ needs, then improve their selling process and marketing plan.

How? Not with 150-page data-dump industrial marketing reports offering little actionable insight. Not with transactional, rigid, stale approaches. Not with traditional business-to-business industrial market research that ends up just boring-to-boring.

We’re a consultancy delivering answers, then helping your business use them. We work with you, as an extension of your team. And we’re super flexible, delivering bespoke work tailored to your business objectives – no two industrial market research projects are the same.

That’s why brands like Nilfisk, ABB, Schneider Electric and Newell Brands trust us.

Want to discuss a B2B industrial market research project?


Our industrial sector market research and consultancy expertise includes:

  • Manufacturing market research
  • Oil and gas
  • Automotive
  • Energy and utilities
  • Pharma
  • Aerospace

We’re really good at helping companies grow. Our industrial market research has three guiding principles:


Rally internal engagement.

Industrial markets are complicated. Especially in industrial market niches. That’s why, for every project, we spend at least a full day speaking to your internal stakeholders to get their support and buy-in.

And that way, after the analysis stage, we’ll know how to deliver change management recommendations that are accepted, actionable, and relevant for your business, goods and services.


Find the ‘job-to-be-done’.

Traditional industrial market research is too often sprawling and vague. It’s hard to make real decisions with shoddy data (even if it’s been crowbarred into lots of fancy-looking slides).

We use the Jobs-to-be-Done (JTBD) framework to get way more accurate answers. Hone your value proposition; refine your messaging; complete the buyer’s journey.


Look beyond HiPPOs.

Many industrial market research projects over-emphasize the ‘Highest-Paid Person’s Opinion’ like people in the C-Suite. But that’s often missing the critical decision-maker for your goods and services.

Often, HiPPOs are approvers – their direct reports are far more influential in the buying decision. Our industrial market research speaks to the people who really matter at the business you’re targeting. So you can too.

Got questions?



How does Adience help industrial companies?

We support your business and research objectives by finding accurate answers to your questions. There are lots of market opportunities out there, with high demand from industrial customers. But it’s a competitive landscape across the supply chain, with providers old and new developing increasingly advanced solutions. Our research findings and recommendations can help you differentiate and grow.

Which methodologies does Adience use for B2B industrial market research?

We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.

What does Adience specialize in?

We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.

Who is Adience for?

Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.

Which countries does Adience cover?

Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.