Adience helped Ilkari clarify its value proposition and structure its offering as it prepared to enter new markets.
As Ilkari prepared to enter new markets, the leadership team recognised the need to more clearly define its product strategy and structure its offering. The proposition was broad and technically complex, making it challenging to communicate clearly to a new audience.
Kaylene Potts, Director of Product at Ilkari, led the initiative to bring in external market research to help clarify the company’s value proposition and target audiences.
With a background in market research herself, she had a clear view of what the company needed and was keen to work with a specialist boutique agency rather than a large consultancy.
“Adience was agile, responsive, and able to collaborate closely with us while keeping the project moving to its deadline. The project demonstrated the value of working with a specialist research partner that combines deep B2B expertise with a collaborative and flexible approach.”
When the research was delivered, the results were extremely well received internally. In particular, Adience’s proposed value proposition framework proved highly influential.
Not only was it adopted for the initial product launch, but the same structure has since been extended across Ilkari’s wider product and service portfolio.