Introducing the Product Intelligence Report
October 14, 2020
Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence.
The result of that partnership is the Product Intelligence Report. The report includes some fascinating insights, including:
- Business leaders recognize the need to understand user behavior for their digital products, but most don’t know where to start to improve their existing knowledge
- Most businesses don’t have quick access to behavioral data and insights, leading them to make critical decisions on a whim
- Leadership and corporate culture can make or break a digital product business’ growth and success
The report is based on the results of a survey that Adience conducted with 350+ C-level executives and VPs across sectors such as B2B SaaS, financial services, and retail.
To learn more about how Adience helps businesses to develop research-led B2B thought leadership, click here.
Chris Wells is a B2B marketing researcher and strategist. He was previously on the management team at B2B research specialist Circle Research, winners of the Best Research Agency at the 2016 MRS Awards. Chris has helped to deliver hundreds of research and strategy projects for B2B organizations.