Introducing the Product Intelligence Report

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence.

The result of that partnership is the Product Intelligence Report. The report includes some fascinating insights, including:

  • Business leaders recognize the need to understand user behavior for their digital products, but most don’t know where to start to improve their existing knowledge
  • Most businesses don’t have quick access to behavioral data and insights, leading them to make critical decisions on a whim
  • Leadership and corporate culture can make or break a digital product business’ growth and success

The report is based on the results of a survey that Adience conducted with 350+ C-level executives and VPs across sectors such as B2B SaaS, financial services, and retail.

To learn more about how Adience helps businesses to develop research-led B2B thought leadership, click here.

Chris Wells
Share:

Got a B2B market research project
you’d like to discuss?

Contact us

More from the blog

A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

What is a target market? Identifying your audience and ideal customer profile in B2B

Insights

June 19, 2023

What is a target market? Identifying your audience and ideal customer profile in B2B

All you need to know about researching your target market and ideal customer profile in B2B, including our best practices.

Understanding the differences: primary vs secondary research

Insights

May 31, 2023

Understanding the differences: primary vs secondary research

Only primary research gives you exclusive data, but secondary research insights can also help solve your business challenges.