Adience is open for business

Hello. Today marks the official launch of Adience, a B2B market research consultancy that is built for clients.

The ‘built for clients’ is not just a hollow claim. The Adience team spent a lot of time speaking to marketing and insight professionals about what they want from a research partner, as well as a lot of time thinking about where the industry is going.

The end result is an agency built around 4 principles:

• We’re a specialist in conducting global B2B research
• We’re a research consultancy, not a research agency
• We’re an open book
• We’re agile and built for the future

While we are a new agency, we have a lot of experience delivering projects for clients across the B2B industry. And we’re happy to share that expertise – take a look at our guides to conducting B2B qualitative research, B2B quantitative research and secondary research. And if you just want the answer to a question as simple as ‘what is B2B market research‘, we have a blog for that too, among many others.

We’ll be continuing to post more insights about the B2B industry on Twitter and LinkedIn, if that is your sort of thing.

Or you can just reach out to the team directly – call +1 646 799-5020 or email chris.wells@hello-adience.com, or submit a request via our Contact Us form.