The Adience blog

Trends, news and insights about B2B market research and strategy

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The Problem With B2B Research Panels: Understanding the Limitations and Challenges

Insights

February 2, 2023

The Problem With B2B Research Panels: Understanding the Limitations and Challenges

Panels are useful for consumer research but a much-discussed topic in B2B research. We reveal why and explain how to recruit genuine B2B decision-makers.

The Importance of Ad Testing in B2B Markets

How to

January 23, 2023

The Importance of Ad Testing in B2B Markets

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Quantitative vs qualitative research: what’s the difference?

Insights

December 17, 2022

Quantitative vs qualitative research: what’s the difference?

Our guide to quantitative vs qualitative research plus the pros and cons of each approach. We also share our best practices for both methods in B2B research.

A guide to Customer Effort Score (CES) in B2B research

How to

November 29, 2022

A guide to Customer Effort Score (CES) in B2B research

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B and how to take it into account when doing B2B research

How to

November 11, 2022

Why age matters in B2B and how to take it into account when doing B2B research

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

B2B growth models and the role of research

Insights

October 21, 2022

B2B growth models and the role of research

An overview of sales and marketing-led growth models in B2B, plus the different ways research informs how you grow your business.

How emotions affect B2B buying behavior

Insights

July 18, 2022

How emotions affect B2B buying behavior

There are many ways emotions can affect how your customers make purchases. This guide explains why emotions affect B2B buying behavior and outlines best practices for researching the impact on your sales.

Adience opens a London office

Insights

May 3, 2022

Adience opens a London office

We continue our strong growth by opening a London office and hiring James Keeling as a VP

Introducing the Product Manager Hiring Report

Insights

March 4, 2021

Introducing the Product Manager Hiring Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on how and where product managers work, and what they earn.

How to conduct B2B brand tracking research

Insights

January 24, 2021

How to conduct B2B brand tracking research

Adience explores why it is critical to track your brand health and what best practices to consider when conducting a B2B brand tracker.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

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