The Adience blog

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

Panels are useful for consumer research but a much-discussed topic in B2B research. We reveal why and explain how to recruit genuine B2B decision-makers.

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Our guide to quantitative vs qualitative research plus the pros and cons of each approach. We also share our best practices for both methods in B2B research.

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

An overview of sales and marketing-led growth models in B2B, plus the different ways research informs how you grow your business.

There are many ways emotions can affect how your customers make purchases. This guide explains why emotions affect B2B buying behavior and outlines best practices for researching the impact on your sales.

We continue our strong growth by opening a London office and hiring James Keeling as a VP