The Adience blog

Trends, news and insights about B2B market research and strategy

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How B2B market research can influence your ESG strategy

How to

June 4, 2024

How B2B market research can influence your ESG strategy

The Adience guide to how B2B market research can inform and help shape a comprehensive ESG strategy in several ways.

How to optimize your B2B ecommerce strategy using market research

How to

April 23, 2024

How to optimize your B2B ecommerce strategy using market research

We explore the range of B2B ecommerce models and how market research can inform your launch or optimize a current strategy.

Market segmentation research in B2B – informing targeted marketing

Insights

December 13, 2023

Market segmentation research in B2B – informing targeted marketing

We explain the benefits of a B2B market segmentation, the different types and data sources, plus how to do the primary research.

6 things to consider when hiring a market research agency

Insights

November 22, 2023

6 things to consider when hiring a market research agency

We explore key evaluation criteria for finding a research partner capable of delivering outstanding answers to your business questions.

Understanding the B2B buyer’s journey

Insights

October 6, 2023

Understanding the B2B buyer’s journey

B2B buyer journey mapping explores how customers and prospects make purchases – plus how your brand can perform better at each stage in the process.

A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

What is a target market? Identifying your audience and ideal customer profile in B2B

Insights

June 19, 2023

What is a target market? Identifying your audience and ideal customer profile in B2B

All you need to know about researching your target market and ideal customer profile in B2B, including our best practices.

Understanding the differences: primary vs secondary research

Insights

May 31, 2023

Understanding the differences: primary vs secondary research

Only primary research gives you exclusive data, but secondary research insights can also help solve your business challenges.

Why is market research important in B2B? Exploring the benefits

Insights

May 11, 2023

Why is market research important in B2B? Exploring the benefits

B2B market research helps you acquire new customers and better satisfy current ones. We explore the benefits by project type.

New report on the future of ITSM

Insights

May 10, 2023

New report on the future of ITSM

Adience recently had the good fortune to partner with Appfire and Cprime on a report that looks at the future of IT Service Management (ITSM).

The challenges of using marketing focus groups in B2B research

How to

February 28, 2023

The challenges of using marketing focus groups in B2B research

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

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