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Trends, news and insights about B2B market research and strategy

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How to do in-depth interviews in B2B market research projects

How to

February 15, 2024

How to do in-depth interviews in B2B market research projects

The Adience guide to using in-depth interviews in B2B market research. We explain the benefits and share best practices.

How to use B2B buyer personas in a targeted marketing strategy

How to

January 25, 2024

How to use B2B buyer personas in a targeted marketing strategy

We explain what B2B buyer personas are, why they matter, and how to use them as part of your targeted marketing strategy.

How to improve the B2B customer experience with market research

How to

January 10, 2024

How to improve the B2B customer experience with market research

We explore the link between customer experience and commercial success in B2B, plus how to get insights to improve your CX.

How to do sequential monadic testing in B2B market research

How to

November 1, 2023

How to do sequential monadic testing in B2B market research

Our guide to sequential monadic testing – when used correctly, an insightful research method to get customer feedback on multiple concepts.

A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

How to do competitive intelligence research in B2B

How to

September 14, 2023

How to do competitive intelligence research in B2B

We explore the types of intel available about your competitors, plus how to collect and analyze it efficiently.

How to do product concept testing in B2B

How to

September 1, 2023

How to do product concept testing in B2B

We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.

How to do brand research in B2B markets – with best practices

How to

August 7, 2023

How to do brand research in B2B markets – with best practices

The different ways of doing brand research in B2B - plus how it informs your strategic decision-making and growth ambitions.

A guide to CHAID: a decision tree algorithm for data analysis

How to

July 11, 2023

A guide to CHAID: a decision tree algorithm for data analysis

An explanation of the CHAID predictive modeling tool in B2B market research including use cases, benefits, and best practices.

How to conduct buyer persona research in B2B – with examples

How to

April 18, 2023

How to conduct buyer persona research in B2B – with examples

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to do sampling in market research, with best practices for B2B

How to

March 24, 2023

How to do sampling in market research, with best practices for B2B

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

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