The Adience blog

Trends, news and insights about B2B market research and strategy

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A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

How to do competitive intelligence research in B2B

How to

September 14, 2023

How to do competitive intelligence research in B2B

We explore the types of intel available about your competitors, plus how to collect and analyze it efficiently.

How to do product concept testing in B2B

How to

September 1, 2023

How to do product concept testing in B2B

We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.

How to do brand research in B2B markets – with best practices

How to

August 7, 2023

How to do brand research in B2B markets – with best practices

The different ways of doing brand research in B2B - plus how it informs your strategic decision-making and growth ambitions.

A guide to CHAID: a decision tree algorithm for data analysis

How to

July 11, 2023

A guide to CHAID: a decision tree algorithm for data analysis

An explanation of the CHAID predictive modeling tool in B2B market research including use cases, benefits, and best practices.

How to conduct buyer persona research in B2B – with examples

How to

April 18, 2023

How to conduct buyer persona research in B2B – with examples

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to do sampling in market research, with best practices for B2B

How to

March 24, 2023

How to do sampling in market research, with best practices for B2B

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

How to conduct a Usage and Attitudes study: a step-by-step guide

How to

March 15, 2023

How to conduct a Usage and Attitudes study: a step-by-step guide

How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.

The challenges of using marketing focus groups in B2B research

How to

February 28, 2023

The challenges of using marketing focus groups in B2B research

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

How to run insightful sustainability research in B2B markets

How to

February 13, 2023

How to run insightful sustainability research in B2B markets

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

The importance of ad testing in B2B markets

How to

January 23, 2023

The importance of ad testing in B2B markets

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

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