Trends, news and insights about B2B market research and strategy
How to
March 15, 2023
How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.
How to
February 28, 2023
Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.
How to
February 13, 2023
How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.
How to
January 23, 2023
How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.
How to
January 5, 2023
Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.
How to
November 29, 2022
The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.
How to
November 11, 2022
Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.
How to
October 7, 2022
Why having the right name matters in B2B, how research informs naming decisions, plus Adience’s best practices.
How to
September 23, 2022
The Adience guide on how to do go-to-market strategy research in B2B. Evaluate your planned approach to launching and growing your offering - including how to shape your sales and marketing communications.
How to
September 9, 2022
Why it’s beneficial to run employee satisfaction research, the different ways to do it, and Adience’s best practices.
How to
August 18, 2022
Many workshops are now run virtually. Our guide reveals how to run effective virtual workshops in B2B research and how to make sure they’re just as impactful as offline ones.
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