The Adience blog

We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.

The different ways of doing brand research in B2B - plus how it informs your strategic decision-making and growth ambitions.

An explanation of the CHAID predictive modeling tool in B2B market research including use cases, benefits, and best practices.

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.