The Adience blog

Why having the right name matters in B2B, how research informs naming decisions, plus Adience’s best practices.

The Adience guide on how to do go-to-market strategy research in B2B. Evaluate your planned approach to launching and growing your offering - including how to shape your sales and marketing communications.

Why it’s beneficial to run employee satisfaction research, the different ways to do it, and Adience’s best practices.

Many workshops are now run virtually. Our guide reveals how to run effective virtual workshops in B2B research and how to make sure they’re just as impactful as offline ones.

Why it’s important to run market assessment research in B2B. Evaluate opportunities and enter new markets with confidence, armed with robust insights about their size, structure, and much more.

The Adience guide to using trade-off techniques in B2B research to model the market for new product and service features.

Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research.

Why it’s important to use marketing communications research in B2B, how to do it, and Adience’s best practices to ensure your overall strategy is set up for success.

There are many points in the new product development process where B2B research can provide crucial insights. This guide provides Adience's view on why it’s important, the different stages, and our best practices.