Trends, news and insights about B2B market research and strategy
How to
September 29, 2023
Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.
How to
September 14, 2023
We explore the types of intel available about your competitors, plus how to collect and analyze it efficiently.
How to
September 1, 2023
We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.
How to
August 7, 2023
The different ways of doing brand research in B2B - plus how it informs your strategic decision-making and growth ambitions.
How to
July 11, 2023
An explanation of the CHAID predictive modeling tool in B2B market research including use cases, benefits, and best practices.
How to
April 18, 2023
We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.
How to
March 24, 2023
How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.
How to
March 15, 2023
How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.
How to
February 28, 2023
Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.
How to
February 13, 2023
How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.
How to
January 23, 2023
How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.
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