The Adience blog

Trends, news and insights about B2B market research and strategy

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How B2B market research can influence your ESG strategy

How to

June 4, 2024

How B2B market research can influence your ESG strategy

The Adience guide to how B2B market research can inform and help shape a comprehensive ESG strategy in several ways.

How to optimize your B2B ecommerce strategy using market research

How to

April 23, 2024

How to optimize your B2B ecommerce strategy using market research

We explore the range of B2B ecommerce models and how market research can inform your launch or optimize a current strategy.

How to optimize your B2B sales cycle using market research

How to

April 1, 2024

How to optimize your B2B sales cycle using market research

The Adience guide to getting market research insights that help improve your performance throughout the B2B sales cycle.

How to do in-depth B2B market intelligence research: our guide

How to

March 7, 2024

How to do in-depth B2B market intelligence research: our guide

We explore the different definitions of market intelligence, how it supports your business goals, and how to use it in B2B.

How to do in-depth interviews in B2B market research projects

How to

February 15, 2024

How to do in-depth interviews in B2B market research projects

The Adience guide to using in-depth interviews in B2B market research. We explain the benefits and share best practices.

How to use B2B buyer personas in a targeted marketing strategy

How to

January 25, 2024

How to use B2B buyer personas in a targeted marketing strategy

We explain what B2B buyer personas are, why they matter, and how to use them as part of your targeted marketing strategy.

How to improve the B2B customer experience with market research

How to

January 10, 2024

How to improve the B2B customer experience with market research

We explore the link between customer experience and commercial success in B2B, plus how to get insights to improve your CX.

How to do sequential monadic testing in B2B market research

How to

November 1, 2023

How to do sequential monadic testing in B2B market research

Our guide to sequential monadic testing – when used correctly, an insightful research method to get customer feedback on multiple concepts.

A guide to customer satisfaction research in B2B, including asking the right questions

How to

September 29, 2023

A guide to customer satisfaction research in B2B, including asking the right questions

Why tracking customer satisfaction matters in B2B industries and how to include the right questions in research projects.

How to do competitive intelligence research in B2B

How to

September 14, 2023

How to do competitive intelligence research in B2B

We explore the types of intel available about your competitors, plus how to collect and analyze it efficiently.

How to do product concept testing in B2B

How to

September 1, 2023

How to do product concept testing in B2B

We discuss the steps involved in B2B product concept testing/validation research projects including our best practices.

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