The Adience blog

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

Why having the right name matters in B2B, how research informs naming decisions, plus Adience’s best practices.

The Adience guide on how to do go-to-market strategy research in B2B. Evaluate your planned approach to launching and growing your offering - including how to shape your sales and marketing communications.

Why it’s beneficial to run employee satisfaction research, the different ways to do it, and Adience’s best practices.

Many workshops are now run virtually. Our guide reveals how to run effective virtual workshops in B2B research and how to make sure they’re just as impactful as offline ones.