The Adience blog

Trends, news and insights about B2B market research and strategy

The feed
Why is market research important in B2B? Exploring the benefits

Insights

May 11, 2023

Why is market research important in B2B? Exploring the benefits

B2B market research helps you acquire new customers and better satisfy current ones. We explore the benefits by project type.

New report on the future of ITSM

Insights

May 10, 2023

New report on the future of ITSM

Adience recently had the good fortune to partner with Appfire and Cprime on a report that looks at the future of IT Service Management (ITSM).

How to conduct buyer persona research in B2B – with examples

How to

April 18, 2023

How to conduct buyer persona research in B2B – with examples

We highlight the many use cases for B2B buyer personas and explain how to make them, using insights from market research.

How to do sampling in market research, with best practices for B2B

How to

March 24, 2023

How to do sampling in market research, with best practices for B2B

How to ensure the right people take part in your project. We share our best practices for sampling in B2B market research.

How to conduct a Usage and Attitudes study: a step-by-step guide

How to

March 15, 2023

How to conduct a Usage and Attitudes study: a step-by-step guide

How to run insightful usage and attitude (U&A) research that shapes your marketing or sales strategies, with best practices.

The challenges of using marketing focus groups in B2B research

How to

February 28, 2023

The challenges of using marketing focus groups in B2B research

Focus groups are a viable option for consumer research, but challenging in B2B. We explain why and explore the alternatives.

How to run insightful sustainability research in B2B markets

How to

February 13, 2023

How to run insightful sustainability research in B2B markets

How to do sustainability research in B2B markets that shows exactly what customers expect from you. We also share best practices.

The importance of ad testing in B2B markets

How to

January 23, 2023

The importance of ad testing in B2B markets

How to run B2B ad testing and optimize your creative for maximum impact. There are some traps to avoid too - we share our best practices for success.

Conducting commercial due diligence in B2B markets

How to

January 5, 2023

Conducting commercial due diligence in B2B markets

Why commercial due diligence research matters, a checklist of what to investigate about the target company, and Adience’s best practices in B2B.

A guide to Customer Effort Score (CES) in B2B research

How to

November 29, 2022

A guide to Customer Effort Score (CES) in B2B research

The Adience guide to using CES in B2B research, the metric’s pros and cons, and our best practices.

Why age matters in B2B and how to take it into account when doing B2B research

How to

November 11, 2022

Why age matters in B2B and how to take it into account when doing B2B research

Why age matters in B2B, an overview of decision-making preferences by age group, and Adience’s best practices for research.

Interested in hearing
more?

Visit

67 West Street
Suite 401
Brooklyn, NY 11222

Visit

Hamilton House,
Mabledon Pl,
London, WC1H 9BB

Leave us a message