Architecture, engineering and construction (AEC) market research

Keeping the status quo is rarely an option for architecture companies, engineering businesses, or construction firms. Things change quickly.

Today’s hot topics may be sustainability, labor challenges, rising material costs, digital twins, data management, and so on. But very soon, the focus could change completely. B2B architecture, engineering, and construction market research supports your strategy planning, helping you overcome challenges and aim for market growth.

Why Adience?

Because we have heaps of experience designing market research programs for architecture, engineering, and construction (AEC) businesses

We’ve helped loads of AEC companies better understand buyers’ needs, then build better marketing and sales strategies.

We’re not one of those ‘jack of all trades, master of none’ research agencies. All our work goes into global B2B market research and consultancy. Others care about being the biggest, but we only care about being the best in B2B.

No more their way or the highway – all our projects are bespoke and we’re super flexible. And no more pitches from the A-team, then over to their juniors for the heavy lifting – what you see is what you get with our senior team, who all have many years of B2B research experience.

Want to discuss an architecture, engineering, or construction market research project?

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Our architecture, engineering, and construction industry expertise includes:

  • Architectural industry
  • Engineering industry
  • Construction industry
  • Master planning
  • AEC software (on-premise/cloud deployment mode)
  • Consultancy

We’re really good at helping architecture, engineering, and construction companies grow. Our AEC market research has three guiding principles:

01

Immerse. Fully.

AEC is complicated. We know – we’ve been working with organizations like yours for years and years.

That’s why, for every project, we spend at least a full day speaking to your internal stakeholders to learn what makes your business tick.

02

Find the ‘job-to-be-done.’

Traditional AEC market research is too often sprawling and vague. It’s hard to make real decisions with shoddy data (even if it’s embedded in hundreds of impressive-looking slides).

We use the Jobs-to-be-Done (JTBD) framework to get more accurate answers. Hone your value proposition; refine your messaging; complete the buyer’s journey.

03

Look beyond HiPPOs.

Many AEC market research projects over-emphasize the ‘Highest-Paid Person’s Opinion’ like CIOs or CEOs. But that’s often missing the critical decision-maker. 

Often, HiPPOs are approvers – their direct reports are far more influential in the purchase decision. Our market research speaks to the people who really matter. So you can too.

Got questions?

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FAQ

How does Adience help AEC companies?

We support your business and research objectives by finding accurate answers to your questions. There are lots of opportunities, with AEC market growth reportedly set to continue for a forecast period up to 2030 and likely beyond. But there’s always something needing long-term planning, aside from the complex architecture, engineering, and construction projects themselves. Our market research and recommendations can help you differentiate and grow.

Which methodologies does Adience use for AEC market research?

We use a wide range of research methodologies and smart tools. We do quantitative and qualitative primary research, and secondary research. Surveys, interviews, online focus groups, you name it. But we tailor projects to your needs, choosing the right methods for your business and research objectives first and foremost. Then we use consultancy techniques to turn insights into action and real change for your brand.

What does Adience specialize in?

We live and breathe B2B research to help our clients make informed decisions. We don’t do B2C research at all – we leave that to the traditional marketing research agencies. We speak to genuine, senior B2B decision-makers to get the answers you need.

Who is Adience for?

Anyone working in B2B industries, from niche startups to global technology companies and everyone in between, including both private and public sector organizations. No matter your objectives, our extensive range of services has you covered – whether you want product development research, customer satisfaction research, or anything else.

Which countries does Adience cover?

Our UK and US-based consultants are supported by a network of top-tier global partners, including experienced local market qualitative researchers. We go the extra mile, so you can make informed decisions for the markets you’re targeting.